1. Introduction
This Cookie Policy should be read alongside our Privacy Policy. Together, these documents explain how we collect and process information when you visit powerpurificatio.ddd. By continuing to use our website after being presented with our cookie banner, you acknowledge that you have been informed about our use of cookies.
The data controller for cookies placed on this website is:
Powerpurificatio
Götgatan 36, 118 46 Stockholm, Sweden
Email: assist@powerpurificatio.world
Phone: +46 8 643 31 10
2. What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites function efficiently, remember your preferences, and provide information to site owners about how visitors interact with their pages.
Cookies may be set by the website you are visiting (first-party cookies) or by third-party services embedded on the page (third-party cookies). They can be session cookies, which are deleted when you close your browser, or persistent cookies, which remain on your device for a defined period or until you delete them manually.
Similar technologies such as local storage, session storage, and pixel tags may also be used on our website. References to "cookies" in this policy include these comparable technologies unless otherwise stated.
3. Why We Use Cookies
We use cookies for several legitimate purposes related to operating and improving our website and services:
- Ensuring the website functions correctly and securely
- Remembering your cookie consent preferences
- Understanding how visitors navigate and use our site
- Measuring the effectiveness of our informational content and campaigns
- Enhancing user experience through remembered settings
We do not use cookies to collect sensitive personal data without your explicit consent. Non-essential cookies are only activated after you provide consent through our cookie banner or cookie settings panel.
4. Categories of Cookies We Use
4.1 Strictly Necessary Cookies
These cookies are essential for the website to function and cannot be switched off in our systems. They are usually set in response to actions you take, such as setting privacy preferences or filling in forms. Without these cookies, certain services you request cannot be provided.
Examples include:
- tdde_cookie_consent: Stores your cookie consent preferences. Duration: 365 days. Provider: Powerpurificatio (first-party).
- Session security tokens: Maintain secure connections during form submissions. Duration: Session. Provider: Powerpurificatio (first-party).
Legal basis: Legitimate interest and contractual necessity. These cookies do not require consent under the ePrivacy Directive because they are strictly necessary.
4.2 Analytics Cookies
Analytics cookies help us understand how visitors interact with our website by collecting and reporting information anonymously or in aggregated form. This data helps us improve site structure, content relevance, and user experience.
When enabled, analytics cookies may collect:
- Pages visited and time spent on each page
- Navigation paths through the site
- Referral sources (search engines, direct visits, external links)
- Device type, browser, and approximate geographic region (country level)
- Scroll depth and interaction with page elements
We configure analytics tools to anonymise IP addresses where supported. Analytics data is retained for a maximum of twenty-six months before being automatically deleted or aggregated beyond individual identification.
Legal basis: Your consent, obtained through our cookie banner or settings panel. You may withdraw consent at any time.
4.3 Marketing Cookies
Marketing cookies may be used to track visitors across websites and display relevant informational content about our walking coaching services. They help us measure the effectiveness of advertising campaigns and understand which channels bring visitors to our site.
When enabled, marketing cookies may:
- Record that you visited our site after clicking an advertisement
- Limit the number of times you see a particular message
- Help us understand conversion patterns from informational campaigns
We do not use marketing cookies to profile individuals for purposes unrelated to our walking coaching services. Third-party advertising partners, if used, are bound by data processing agreements requiring GDPR compliance.
Legal basis: Your consent. Marketing cookies are disabled by default until you explicitly opt in.
5. Third-Party Cookies
Some cookies on our website may be placed by third-party services we use to enhance functionality. These third parties have their own privacy and cookie policies. We select providers that demonstrate compliance with GDPR and provide appropriate data processing agreements.
Potential third-party cookie providers include:
- Web analytics platforms (only when analytics consent is granted)
- Content delivery networks for font and icon loading
- Payment processing services on subscription pages
We regularly review third-party cookie usage and remove providers that no longer meet our data protection standards.
6. Managing Your Cookie Preferences
You have several options for controlling cookies on our website:
6.1 Cookie Banner and Settings Panel
When you first visit our website, a cookie banner appears offering three choices:
- Accept All: Enables strictly necessary, analytics, and marketing cookies
- Reject: Enables only strictly necessary cookies; analytics and marketing cookies remain disabled
- Cookie Settings: Opens a panel where you can toggle analytics and marketing cookies individually
Your preferences are stored in a first-party cookie and respected on subsequent visits. You can change your preferences at any time by clearing your browser cookies and revisiting the site, or by contacting us to reset your preferences.
6.2 Browser Settings
Most web browsers allow you to manage cookies through their settings. You can typically:
- View cookies stored on your device and delete them individually or in bulk
- Block third-party cookies while allowing first-party cookies
- Block all cookies (note: this may affect website functionality)
- Configure the browser to notify you before a cookie is set
Instructions for managing cookies in common browsers:
- Google Chrome: Settings → Privacy and security → Cookies and other site data
- Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data
- Apple Safari: Preferences → Privacy → Manage Website Data
- Microsoft Edge: Settings → Cookies and site permissions → Manage and delete cookies
6.3 Opt-Out Tools
For industry-wide opt-out from interest-based advertising, you may visit:
- Your Online Choices (EU): www.youronlinechoices.eu
- Network Advertising Initiative: www.networkadvertising.org/choices
7. Data Collected Through Cookies
Cookie-generated data may constitute personal data under GDPR when it can be linked to an identifiable individual. We treat such data in accordance with our Privacy Policy, including provisions on legal basis, retention, security, and your rights of access, rectification, erasure, and objection.
Aggregated analytics data that cannot identify individuals is not considered personal data and may be retained indefinitely for statistical purposes.
8. Cookie Retention Periods
Different cookies have different lifespans:
- Session cookies: Deleted automatically when you close your browser
- Consent preference cookie: 365 days from the date consent is given or updated
- Analytics cookies: Up to 26 months, depending on the analytics provider configuration
- Marketing cookies: Typically 30 to 90 days, depending on the advertising platform
We review and update retention periods periodically to ensure they remain proportionate to the purpose of each cookie.
9. Security Measures
Cookie data is transmitted over HTTPS encrypted connections. We implement Secure and SameSite attributes on first-party cookies where supported to reduce the risk of cross-site request forgery and unauthorised access. Access to cookie-related analytics dashboards is restricted to authorised personnel.
10. Changes to This Cookie Policy
We may update this Cookie Policy to reflect changes in technology, legislation, or our cookie practices. When we make material changes, we will update the date at the top of this page and, where appropriate, request renewed consent through our cookie banner.
11. Your Rights
Under GDPR, you have rights regarding personal data collected through cookies, including the right to access, rectify, erase, restrict processing, and object. You also have the right to lodge a complaint with Integritetsskyddsmyndigheten (IMY) if you believe your rights have been violated. See our Privacy Policy for full details on exercising your rights.
12. Contact Us
If you have questions about our use of cookies or wish to exercise your data protection rights, contact us at:
Powerpurificatio
Götgatan 36, 118 46 Stockholm, Sweden
Email: assist@powerpurificatio.world
Phone: +46 8 643 31 10